Yahoo is posting a series of "how-to" articles for social media on the company's The publicity blog. Interestingly sufficient, the subject of the latest edition is "How to Dominate Search Results Through Social Media Sites," and the example Yahoo's Laura Lippay points to as how to do it is Matt Cutts, who of course works for Yahoo's chief rival, Google.
Ironically, Lippay talked to us last summer about "the secret" to outranking your competitors:
She looks at a sample of Yahoo's search results for the query, "Matt Cutts":
" Not only does Matt own blog appear at the top of the page, but he also dominates the results with his likeness on several sites, including Wikipedia, Twitter, Blippy and Facebook.," says Lippay. &Quot; although not all can have their own page on Wikipedia, social networks like the ones that Cutts seem in they are prime examples of how you can dominate search results for your name or brand."
"As websites gain search engines’ trust and rise in importance over time the way social networking sites like Facebook, LinkedIn and others have been doing, they tend to situate well in search results," adds Laura. "Try creating (and maintaining when possible) profiles in another sites like MySpace, Squidoo, YouTube, Vimeo, Flickr or any number of social places that do public profiles available to search engines. Search engines will often show image or video thumbnails from some of these places in search results as well, which generally evokes more click-throughs. All of these pages with their name or your brand could end up in front of prospective clients or no search engine that seeks you or your company. "
First of all, I'm not criticizing Lippay for pointing to how the employee of a rival is doing things right. Frankly, Cutts does make for a pretty good example of their point (Lippay herself also has a decent amount of profiles that appear in a search for her own name as well), and neither Google nore Yahoo is really in the business of SEO, so the the point is fairly moot.
The post did lead me to compare the Yahoo results with Google's results for "matt cutts" that or May not have been intended. While it's certainly a matter of opinion, I have to say, Yahoo provides really the more relevant results in this particular example, which is interesting, considering the question is for a Google guy. Personalization features could possibly be involved, but I Gift’ T sees why do they do keep a Facebook result out of the mix, especially considering I’m The friends of Facebook with Cutts.
As a matter of fact, I wrote about a relevance issue I found with this exact query not too long ago - I found that when I sought for "Matt cutts", Google's personalized results (the starred results feature in particular) were pressing the most pertinent one results.
Looking at the results for the query again, I'm neither to see Facebook of Matt profile. To Laura's point about "trust and rise in importance" with regards to places as Facebook (recently surpassed Google as the most-visited site in a week's time, mind you), it's interesting that his Facebook profile wouldn't is wherever near the top of the results. In fact, it's not even in the first ten pages. In Yahoo is in the top 3 or 4.
Granted, on Google, all I would have to do to find it in Facebook would be search for "Matt Cutts, Facebook profile", but without the results in a search for just "matt cutts", Google is telling me that this is more relevant, not to mention the starred results and all the rest.
So, this tells me a few things:
1. A Facebook profile doesn't necessarily equal relevance in Google
2. Google's results are not always more relevant than the other search engines (not that this is startling revelation)
3. The counsel of Lippay is quiet good. The results for the Cutts query on Google still do return his blog, its page of Wikipedia, its Warble account, his FriendFeed account, etc. Cutts is still in pretty good form in results of Google for his name, as far as dominating the results.
I'm not insurance I have one particular point to all of this, I'm repented to say. I just thought it was interesting that: a. Yahoo would point to how a Googler does things and B. Yahoo has better results for that Googler (in my opinion). Just observations (it’s probably not going to make me use Google any less). Lippay's own point about dominating results for your name/brand is worth paying attention to anyway.
By the way, like Lippay notes, just creating your social profiles may not be enough. You probably does not want to dominate the search results with a bunch of profiles that is not up to date or offering something of value to users.
The Transformation Of Search Marketing
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The the city of Hardly Lauderdale in Broward County, Florida has more to offer than just the sunny and marvelous climate and pristine with-sand beaches. And while these are obviously one of the better attractions of the area, the city is also a vibrant business, educational and cultural destiny. metropolis
The is famous for being known as the Venice of America, and has more than 300 miles of waterways, so getting a home on a navigable way or channel they do not be as hard as one might think, and there are currently many options available for future buyers of home, to weigh of the glitches created by the current US housing Crisis of marketing. real estate agent
Current Home Sales And Inventory Figures
The association of Ft. Lauderdale has provided a more current observation Of tendencies of real estate and news, which shows the current home sale listings and tendencies of price.
According to the recent property values and home sales information, for new listings, single households elevated to 1,881, which is 7% lower than 2007, a year causes was 37% higher. For condos and townhouses, the listings were 2,333, and these were 17% lower that in the sum 2006.
For available inventory levels, single family homes were pegged at 12,142, which was 14% higher than in 200, for condos and townhouses, the inventory levels were at 16,438, that was 12% higher than in 2007. Close sales for single-family homes were placed in 391, and these were 35% down from 2007, and a year ago it was up 1%. The city's the sales of median value is $325,000, and was down by 7% from last year .
Has The Local Market Shifted To Favor Buyers Now?
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According to analysts of real estate, Fort Lauderdale's residential real estate market has began to shift from being the market of a salesperson, where at home prices rose up by 20% to 30% each year, to one that is now being viewed as a robust and vibrant, yet a more equitable environment for at home buyers. In the retrospect, in June 2006 there were more than 20,000 homes and the flats in the selling block in the whole of Broward County, so with the high levels of at home inventories, many consider this to be a good time to buy homes.
The out of markets of state in Pines of Pembroke, Weston, Miaramar, Davie and this city, however will take a little more long to slow down down, because of the high-income levels of the residents in this hook, and a small rise in interest rates should not be able to totally deter most of these people of buying.
A more beneficial economic environment has helped Fort The institute of Lauderdale same as a major state and global business center, with more commercial zones for new or expansive business and multinational firms. While formerly renowned as a tourism destination, this city now supports a wider series of industries, which include manufacturing, finance, logistics, insurance, real property, the high technology and the aerospace, as well as film and television production.
The city's lovely Riverwalk serves as the arts from the the area and science, cultural, and historic district, and features the Broward Center for the Performing Arts, the Museum of Discovery and Science, the Museum of Art, and also the Old Fort Lauderdale Village and Museum.
http://hometerra.com - Fort Lauderdale Homes
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